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Tournament InfoRMATION
DATES: JUNE 27th - JULY 2nd, 2023
PURSE: $8,800,000
INTERNATIONAL TELEVISION
+ 
156 OF GOLF'S GREATEST PLAYERS
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
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RGF Overview
The Rocket Mortgage Classic launched Changing the Course with a mission to bridge the Digital Divide for all Detroit residents through equitable, data-driven investments in access to technology, internet and digital literacy.
Detroit is the least connected major city in the country, it is clear now more than ever that access to online learning, employment, health and connectivity is a critical component of a resilient, vibrant community. Changing the Course is a multi-year initiative that is committed to holistic, sustainable access to internet, technology and digital resources for every Detroiter within a ten-minute walk of their home.
MORE THAN JUST A GOLF TOURNAMENT
“Changing the Course” is our key initiative to ensure every Detroit resident has access to the technology, internet and digital literacy that is the baseline for education and opportunity in today’s economy.
The Rocket Giving Fund, the 501(c)3 that organizes and presents the tournament, will invest funds in organizations and infrastructure that seek to ensure 5G internet technology becomes available across Detroit.
MORE THAN JUST A GOLF TOURNAMENT
COMMUNICATE THE DIGITAL INCLUSION MISSION to ensure every viewer and sponsor understands the goal of building digital inclusion in Detroit.
Ensure that we have ongoing access to ACCURATE DATA around digital inclusion in Detroit.
BUILD AND GROW NEIGHBORHOOD TECH HUBS that allow Detroit residents access to internet, technology and digital literacy information within 10 minutes of every home by 2025.
MORE THAN JUST A GOLF TOURNAMENT
PROCEEDS RAISED FROM THE ROCKET MORTGAGE CLASSIC TOTALED OVER $6.8 MILLION. MORE THAN $3.9 MILLION OF THESE PROCEEDS WERE INVESTED DIRECTLY INTO DETROIT AND SOUTHEAST MICHIGAN-BASED ORGANIZATIONS.
The Rocket Mortgage Classic launched Changing the Course with a mission to bridge the Digital Divide for all Detroit residents through equitable, data-driven investments in access to technology, internet and digital literacy.
Detroit is the least connected major city in the country, it is clear now more than ever that access to online learning, employment, health and connectivity is a critical component of a resilient, vibrant community. Changing the Course is a multi-year initiative that is committed to holistic, sustainable access to internet, technology and digital resources for every Detroiter within a ten-minute walk of their home.
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
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- TITLE SPONSOR SUITE
- PREMIER PARTNER SUITEs
- WOODWARD SUITES
- TROPHY CABANAS
- 1899 CLUB
- TRION SOLUTIONS CABANAS on 15
- THE GREAT LAKES CABANAS
- CLUB ACE PRESENTED BY BELL's BREWING
- LENDINGTREE LOUNGENGE
Hospitality Locations
Premier
Partner Suites
Entertain in a luxury private suite exclusive to Rocket Mortgage Classic premier partners. Premier Partner Suites offer fantastic views of 18th hole approach shots and exciting moments on the green. Customizable interiors are included in premier partner suites and are inclusive of premium food and beverage. [50 Tickets per day with access to premier partner shared areas in clubhouse & 25 VIP parking passes per day]
Trophy
Cabanas
Located on the left side of the 18th Fairway, treat your guests to an open-air, shaded luxury cabana that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. With views of the practice green, the 18th approach shot, and the 18th green, these combine some of the most important golf shots with one of the most relaxing atmospheres. Reserve your golf oasis today. [20 Tickets & 10 VIP Parking Passes per Day]
Woodward
Suites
Lining the right side of the 18th Fairway. Entertain in style in a private suite. Guests will have a great view of the approach shot and final putt on the 18th Green. The 18th Fairway Suite is ideal for entertaining valued guests and networking over a weekend of fantastic golf. A patio with comfortable stadium-style seating provides optimum viewing of golf action on the beautiful and exciting final tournament hole. This location is the closest hospitality to the 18th green. The suite is inclusive of premium food and beverage. [25 Tickets & 15 VIP Parking Passes per Day]
1899
Club
The 1899 CLUB is an exclusive premium golf and culinary experience, with the perfect backdrop to forge lasting business relationships. In the heart of AREA 313, this club will have spectacular 360-degree views of golf including the Par 5 14th, the Par 3 15th & the Par 4 16th tee and just out the back door is the 18th Fairway. The ultimate Rocket Mortgage Classic viewing and all-inclusive entertainment experience. Join the Club.
The Great Lakes Cabanas
Lining the left side of the 17th Green will be a stretch of open-air, shaded luxury cabanas that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. Reserve your Golf Oasis today. [15 Tickets & 5 VIP Parking Passes per Day]
Trion Solutions Cabanas on 15
Lining the entire right side of the thrilling Par 3 15th hole will be a 400-foot stretch of twenty, 20x20, open-air, shaded luxury cabanas that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. Reserve your Golf Oasis in AREA 313 today. [20 Tickets & 10 VIP Parking Passes per Day]
Club Ace Presented by Bell's Brewing
For fans seeking a festive, world-class tournament experience to entertain friends, families or key business associates, the Club Ace Presented by Bell's Brewing overlooking the 15th green is the place to be seen at Detroit Golf Club. This club is in a prime location within AREA 313 behind the 15th green, but also offers great views of players on the Par 5 14th hole and the tee shot on the Par 4 16th hole. An upgraded menu including bar service will be available for individual purchase, and private restrooms will be available to all Club Ace Presented by Bell's Brewing attendees.
LendingTree
Lounge
A 10,000 square foot hospitality structure with tented and outdoor seating, this will be an electric atmosphere. It is a perfect option for small groups who want to entertain in a premium setting. With views including the 16th Fairway, 16th Green, and 17th Tee & 13th green, guests will have views of four golf shots as PGA TOUR pro’s close the stretch of AREA 313.
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
Local Summary page option
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PRIVATE HOSPITALITY
Premier Partner
Suites
Entertain in a luxury private suite exclusive to Rocket Mortgage Classic premier partners. Premier Partner Suites offer fantastic views of 18th hole approach shots and exciting moments on the green. Customizable interiors are included in premier partner suites and are inclusive of premium food and beverage.
[50 tickets per day & 25 VIP parking passes per day]
INVESTMENT: $150,000.00
Interior
Premier Partner Experience
Comfort Seating
Views of 18 Green
Woodward Suites
Lining the right side of the 18th Fairway. Entertain in style in a Private Suite. Guests will have a great view of the approach shot and final putt on the 18th Green. The 18th Fairway Suite is ideal for entertaining valued guests and networking over a weekend of fantastic golf. A patio with comfortable stadium-style seating provides optimum viewing of golf action on the beautiful and exciting final tournament hole. The suite is inclusive of premium food and beverage.
[25 Tickets & 15 Parking Passes per Day]
INVESTMENT: $82,500
Woodward Suites
Patio Seating
Interior
18th Hole
Trophy Cabanas
Our Newest Cabana Product! Located on the left side of the 18th Fairway, treat your guests to an open-air, shaded luxury cabana that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. With views of the Practice Green, the 18th approach shot, and the 18th green, these combine some of the most important golf shots with one of the most relaxing atmospheres. Reserve your Golf Oasis today.
[20 Tickets & 10 Parking Passes per Day]
INVESTMENT: $66,000
Interior
Trophy Cabanas
18th Green
Floral Arangements
15th MOTOR CITY TERRACES
NEW to 2023, lining the green of the exciting Par 3 15th hole will be a stretch of five (5), 20x20, open-air, shaded luxury terraces that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. Reserve your Golf Oasis in AREA 313 today.
[22 Tickets & 11 Parking Passes per Day]
INVESTMENT: $58,000
Cabanas on 15
Lining the entire right side of the thrilling Par 3 15th hole will be a 400-foot stretch of twenty-nine (29), 20x20, open-air, shaded luxury cabanas that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. Reserve your Golf Oasis in AREA 313 today.
[20 Tickets & 10 Parking Passes per Day]
INVESTMENT: $48,400
Trion Solutions Cabanas
Par 3 - 15th Hole
Interior
Views of Holes 16 & 15
The great lakes cabanas
Lining the left side of the 17th Green will be a stretch of open-air, shaded luxury cabanas that will offer premium food & beverage with an interior experience akin to being in a pool-side cabana in Las Vegas or Miami. Reserve your Golf Oasis today.
[15 Tickets & 5 Parking Passes per Day]
INVESTMENT: $36,300
17th Hole Cabanas
Interior
View from Cabanas
17th Hole
18th Green Bunker Bar
The most unique & premium hospitality option at the Rocket Mortgage Classic is the Bunker Bar. A Private fifty (50) person venue, green level with a fully stocked private bar and the best views of the 18th green at Detroit Golf Club. With a private VIP entrance, private VIP restrooms, and world class views, this venue will be unlike any other on the PGA TOUR calendar.
[50 Tickets & 30 Parking Passes per Day]
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
Local Summary page option
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SHARED HOSPITALITY
1899 Club Overview
The 1899 CLUB is an exclusive premium golf and culinary experience membership, with the perfect backdrop to forge lasting business relationships. In the heart of AREA 313, this club will have spectacular 360-degree views of golf including the Par 5 14th, the Par 3 15th & the Par 4 16th tee and just out the back door is the 18th Fairway. This club will have an all-inclusive culinary treatment curated by local celebrity chefs, an on-staff sommelier, whiskey and bourbon tastings, private craft beer tapings, fresh juice bar and breakfast served daily to name a few amenities available to its members .
Join the Club.
1899 Reserved Table
The 1899 Club offers a reserved table setting allowing you to have your own dedicated space within the Club. With green side viewing areas, this is the perfect location to call home within the exclusive 1899 Club.
RESERVED TABLE INCLUDES:
Dedicated Area within 1899 Club
Company Name on Entrance Signage
Company Logo on Reserved Table
Ten (10) Tickets per day(Thurs – Sun)
Five (5) VIP Parking per day (Thurs – Sun)
INVESTMENT: $38,500
1899 Ticket Packages
Ticket Packages with access to the 1899 Club allow for access to the exclusive Food & Beverage experience with elevated golf views including the unique tree bar.
FIVE PACK
Five (5) Tickets per day (Thurs - Sun)
Two (2) VIP Parking Passes per day
INVESTMENT: $16,500
Club ACE PRESENTED BY BELL'S BREWING
CLUB ACE
PRESENTED BY
PRESENTED BY
For fans seeking a festive, world-class tournament experience to entertain friends, families or key business associates, Club Ace Presented by Bell's Brewing overlooking the 15th green is the place to be seen at Detroit Golf Club.
This is in a prime location within AREA 313 behind the 15th green, but also offers great views of players on the Par 5 14th hole and the tee shot on the Par 4 16th hole. An upgraded menu including bar service will be available for individual purchase, and private restrooms will be available to all Club Ace Presented by Bell's Brewing attendees.
CLUB ACE
PRESENTED BY
PRESENTED BY
RESERVED TABLE
Custom Branding
Ten (10) Tickets per day (Thurs – Sun)
Five (5) VIP Parking Passes per day (Thurs – Sun)
INVESTMENT: $14,400
TEN PACK
Ten (10) Tickets per day (Thurs – Sun)
Five (5) VIP Parking Passes per day (Thurs – Sun)
INVESTMENT: $10,000
FIVE PACK
Five (5) Tickets per day (Thurs – Sun)
Two (2) VIP Parking Passes per day (Thurs – Sun)
INVESTMENT: $6,000
Lounge
A 10,000 square foot hospitality structure with tented and outdoor seating, this will be an electric atmosphere. It is a perfect option for small groups who want to entertain in a premium setting. With views including the 16th Fairway, 16th Green, and 17th Tee & 13th green, guests will have views of four golf shots as PGA TOUR pro’s close the stretch of AREA 313.
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
Local Summary page option
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DELTA DENTAL Pro-Am
Delta Dental Pro-Am Overview
Join PGA TOUR Players and take on Detroit Golf Club in this Unforgettable Experience
Pro-Am Uses a “Two-pro” Format: One TOUR Player for the Front-Nine, Second TOUR Player for the Back-Nine.
Includes:
- Two (2) Playing Spots In Pro-Am with Breakfast, Lunch, and Post-Round Awards
- Four (4) Invitations to Pro-Am Pairings Party
- Ability to bring your own Two (2) Caddies
- Gifting Suite Experience
- Valet Parking on Wednesday of Tournament Week
- Four (4) LendingTree and Club Ace Access Tickets (Thu-Sun)
- Two (2) VIP Parking Passes (Thu – Sun)
INVESTMENT: $23,000.00
Pro-Am Gifting
Partnership Summary
- Two (2) Playing Spots In Pro-Am with Breakfast, Lunch, and Post-Round Awards
- Four (4) Invitations to Pro-Am Pairings Party
- Ability to bring your own Two (2) Caddies
- Gifting Suite Experience
- Valet Parking on Wednesday of Tournament Week
- Four (4) LendingTree and Club Ace Access Tickets (Thu-Sun)
- Two (2) VIP Parking Passes (Thu – Sun)
INVESTMENT : $23,000.00
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
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Area 313
The Rocket Mortgage Classic is home to the most charitable 3-hole stretch on the PGA TOUR called AREA 313
Named after Detroit's famed 313 area code, AREA 313 is the three-hole stretch on Detroit Golf Clubs back 9 where fans can witness players attempting to make an eagle 3 on the par 5 14th, a hole-in-one on the Par 3 15th, and then a birdie on the Par 4 16th.
The first player that goes 3-1-3 (Eagle, Ace, Birdie) in AREA 313 over the course of the tournament wins $313,000 - 50% for a charity of their choice and 50% split amongst local tournament charities.
Area 313 Partner
The Rocket Mortgage Classic will utilize AREA 313 as a driving force towards generating donations.
All donations through AREA313 will be directed to the Changing The Course initiative.
Contributions will be invested into organizations and infrastructure that seek to end the digital divide giving access to all in Detroit.
Area 313 Presenting Sponsorship
- Renamed with Brand Integrations as Mutually Agreed Upon
- Prominent Brand Signage and Other Integrations
- Inclusion in all Advertising/Marketing Efforts Around Venue
- Recognition Throughout Tournament Signage & Collateral
Area 313 Celebrity Scramble
AREA 313 Celebrity Scramble Presented by XXXX
- Brand Integrations as Mutually Agreed Upon
- Inclusion in all Advertising/Marketing Efforts Around the Event
- Recognition Throughout Tournament Signage and Collateral
Area 313 Celebrity Scramble Team
Opportunity to play AREA 313 with a celebrity, TJS participant, and TOUR player, while competing in the AREA 313 Celebrity Scramble. Prior to the event, a meet and greet is held to allow participants to meet the celebrities and TOUR players that will be participating in event.
AREA 313 CELEBRITY SCRAMBLE TEAM Participant
Entitlements to two (2) AREA 313 Celebrity Scramble Teams - Team xxx
- One (1) Participant from xxx per Team
- Participant can bring their own caddy to be inside the ropes with celebrities, TOUR players, and TJS participants
- Team xxx Caddy Bibs for the Team
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
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Greyson Package
Opportunity to work with Greyson on a custom apparel package for your guests
Package Includes:
- Custom Polo
- Quarter Zip
- Hat
Greyson Overview
Greyson Clothiers was born from the vision of uniting fashion and sport. With the principles of the wolf at the helm, Founder and CEO Charlie Schaefer built a team founded on camaraderie, loyalty, strength, and community. By crafting products that can perform at the highest level through superior tailoring and construction, Greyson has shattered the idea that sport, tailored fashion, and functionality cannot coexist. In our pursuit to redefine modern menswear, Greyson welcomes all those who strive for greatness to run along with our Pack
Greyson
Sponsorship
Premier Partnership
Rocket Mortgage Classic Premier Partnership is the First, the Best, and the Only Sponsorship Platform of its Kind on the PGA TOUR. It is a Collection of Exclusive Assets, Rights, and Elevated Status Uniquely Packaged to Drive Partners’ Specific Goals; not just Tournament Week, but Rather Year-round. It Elevates Partners to an Exclusive Class of Foundational Players in the Building of a New PGA TOUR Event, Detroit’s First Ever PGA TOUR Event.
- Exclusive Tournament Week Hospitality
- Exclusive Tournament Week Branding & Activation Presence
- Guaranteed Hospitality & Marketing Assets
- Guaranteed Year-Round Marketing Integrations
- Exclusive Charitable & Community Activations
Sponsorship
Signage
On-Course Static Branding
Digital LED Boards
MEDIA
Social & Digital Campaigns
Spectator Guide Advertising
Activations
Fan Fest Exhibits
Custom Brand Areas
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
Local Summary page option
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Image with Label (Video Background)
Image with Lower Content (Full)
Image with Lower Content (Fit)
Image with Lower Content (Video Background)
Six Box Flip Grid
Six Box Flip Grid (Background Image)
Title with Background Image (Full)
Title with Background Image (Fit)
Title with Background Image (Video Background)
Two Column Content
Two Column Content (Background Image)
Video
TJS Digital Media
National TV
Website
Social Media
Social Media #2
TJS Storytelling
TJS Storytelling - Hipe Media
Who is Hipe Media
Content Categories - Hipe Media
TJS Storytelling - The Fire Pit Collective
Who is Fire Pit Collective
The Fire Pit Collective Media
The Players Tribune
Earned Media
Earned Media - Golf Channel
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Tournament Entitlements
Entitlements
Hospitality Spaces
Open To The Public Venues
Practice Facilities
Fan Zone
Branded Bars & Concessions
Leadership Programing
Pro-Ams & Pairings Parties
Golf Clinics & Workshops
Military Initiatives
Family & Kids Initiatives
Volunteer Shirts, Tent, & Happy Hour
Health & Wellness Initiatives
Treehouse on 5
xxxxxx Treehouse on 5
- Branded Signage
- Treehouse on 5 branding and Tournament wide exposure
- Inclusion in all Treehouse on 5 Communication
- On-Course General Admission Public Facing
INVESTMENT : $40,000
15th Cabana Greenside
The Second Floor of this new two-story structure will house five (5) 20x20 Greenside Cabanas with the best view of AREA 313.
As Entitlement Partner, WM will receive:
Naming Rights of Venue to be mutually agreed upon.
Branding and recognition in all marketing and sales collateral, branding and directional signage on-site, an elevated branded shared area in the "WM Greenside" Cabanas, branding on all Greenside Cabana tickets, etc.
INVESTMENT : $50,000
Rocket Mortgage Classic Build
Presenting Sponsor
- Course and Structure Build Presented by XXXXXX
- Branded Signage
- VIP Impressions and Tournament wide exposure
- Inclusion in all build communications
RMC Fan Zone
Naming Rights
- Main Fan Area Located in-Between Holes 10 & 13 (Prominent Views of all Holes)
- Best Fan Zone on the PGA Tour®
- Renamed as Mutually Agreed Upon
- Prominent Brand Signage and Dedicated Brand Experiential Space
Practice Range
Naming Rights
- Renamed with Brand Integrations as Mutually Agreed Upon
- Prominent Brand Signage and Other Integrations
- Recognition Throughout Tournament Signage & Collateral
- Ability to Create Brand Experiential Activation
- Ability to Host a Private Event During Tournament Week
Grand Stand
Entitlement Sponsor
- Grand Stand Presented by XXXXXX
- Branded Signage
- Grand Stand impressions and tournament wide exposure
- Inclusion in all public seating communication
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
Local Summary page option
Floating Image with Title
Floating Image with Title (Background Image)
Floating Image with Title (Video Background)
Four Image Collage with Content
Four Image Collage with Content (Background Image)
Four Image Collage with Content (Video Background)
Four Vertical Image Hover Grid
Four Vertical Image Hover Grid (Solo Background Image)
Full Content
Full Content (Background Image)
Image Gallery (Full)
Image Gallery (Fit)
Image with Content (Full)
Image with Content (Fit)
Image with Content (Video Background)
Image with Label (Full)
Image with Label (Fit)
Image with Label (Video Background)
Image with Lower Content (Full)
Image with Lower Content (Fit)
Image with Lower Content (Video Background)
Six Box Flip Grid
Six Box Flip Grid (Background Image)
Title with Background Image (Full)
Title with Background Image (Fit)
Title with Background Image (Video Background)
Two Column Content
Two Column Content (Background Image)
Video
TJS Digital Media
National TV
Website
Social Media
Social Media #2
TJS Storytelling
TJS Storytelling - Hipe Media
Who is Hipe Media
Content Categories - Hipe Media
TJS Storytelling - The Fire Pit Collective
Who is Fire Pit Collective
The Fire Pit Collective Media
The Players Tribune
Earned Media
Earned Media - Golf Channel
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Media Branding Activation
Television Advertisements
Local CBS 62
Network(s) - Local CBS - WWJ - 62
Broadcast Timing - June 26th - July 2nd
- 3 Units - CBS Morning News (M-F: 6-7am)
- 3 Units - CBS This Morning (M-F: 7-9am)
- 2 Units - Rocket Mortgage Classic (Sat/Sun: 3-6pm)
Messaging
- Ability to use Rocket Mortgage Classic IP
Sponsorship Includes
- Units of :15 (8x)
Digital Spectator Guide Advertisement
Visible through the Rocket Mortgage Classic digital spectator guide
Access via QR Signage displayed across tournament grounds
Advertisements visible in up-to-date news stories, pairings, and tournament information
Social Media
Custom Social Media Campaign
- The Rocket Mortgage Classic will Leverage Dedicated Social Media Channels to Engage Fans and Promote the Tournament
- Brands Have the Opportunity to Integrate in Social Media Efforts through Custom Campaigns
- Potential Campaign Opportunities Include
- Detroit Community Impact
- Shot of the Day
- Fan of the Day
Digital Video Boards
Advertising Packages
- Multiple Video Boards will be Located throughout Tournament Grounds in High Traffic Areas
- Advertising Opportunities Include
- :15 Static Logo Placements
INVESTMENT: $10,000
Virtual Swing Analysis
Fans will be prompted to upload a video of their real-world swing (problem area of their choosing - drive, chip, bunker, putt, etc.) via a form by utilizing a specific hashtag. Each swing will then be critiqued by our PGA-certified instructors and sent back to them through as a Virtual Swing Analysis.
- Entry Form (Data Capture)
- Branded Email
- Web Lesson/Branded Platform
Charging Station
Presenting Sponsor
- Integration in all Marketing and Collateral
- Brand Signage throughout Course & Hospitality Venues
- Signage on all Charging Stations throughout
Special Event Entitlements
Birdies for Charity
Official Rights
Intro
Private Event
Monday After Am-Am
Rocket Mortgage Classic Concert
Sunscreen Station Entitlement
Healthy Foods Entitlement
Pro-Am Gift Bag Entitlement
Wives Party Information
Wives Party
Intro
Veterans Ticketing Initiative
Heroes Hall
Military Clinic & Club Fitting
Templates
Local Summary page option
Floating Image with Title
Floating Image with Title (Background Image)
Floating Image with Title (Video Background)
Four Image Collage with Content
Four Image Collage with Content (Background Image)
Four Image Collage with Content (Video Background)
Four Vertical Image Hover Grid
Four Vertical Image Hover Grid (Solo Background Image)
Full Content
Full Content (Background Image)
Image Gallery (Full)
Image Gallery (Fit)
Image with Content (Full)
Image with Content (Fit)
Image with Content (Video Background)
Image with Label (Full)
Image with Label (Fit)
Image with Label (Video Background)
Image with Lower Content (Full)
Image with Lower Content (Fit)
Image with Lower Content (Video Background)
Six Box Flip Grid
Six Box Flip Grid (Background Image)
Title with Background Image (Full)
Title with Background Image (Fit)
Title with Background Image (Video Background)
Two Column Content
Two Column Content (Background Image)
Video
TJS Digital Media
National TV
Website
Social Media
Social Media #2
TJS Storytelling
TJS Storytelling - Hipe Media
Who is Hipe Media
Content Categories - Hipe Media
TJS Storytelling - The Fire Pit Collective
Who is Fire Pit Collective
The Fire Pit Collective Media
The Players Tribune
Earned Media
Earned Media - Golf Channel
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Content Categories
FAN ENGAGEMENT
Player Content
Fan Experience
Event Personnel
Detroit Pride
LEAD GENRATION &
FOLLOWER ACQUISITION
FOLLOWER ACQUISITION
Giveaways
Influencers
Active Commentary
Exclusive Opportunities
INFORMATIONAL
Tickets
Sponsorship
Charity
Event News & Updates
REAL-TIME
Reactionary Posts
Organic Conversations
Detroit Sports Teams
Other PGA TOUR Events
Fan Engagement
Focus:
- This content pillar will be the main driver of all the accounts
- We will create unique content that tells the story of Rocket Mortgage Classic
- Our messaging will be aligned to our brand voice and drive home our Changing the Course initiative
Content Creation:
- Player Content
- Swing videos, photos, motion graphics, player commitments, custom graphics
- Fan Experience
- Showcase what the Rocket Mortgage Classic has to offer outside of the ropes
- Source user generated content and feature it on our channels
- Event Personnel
- Highlight the personalities that make the Rocket Mortgage Classic happen
- Agronomy, Volunteers, Tournaments Staff, Detroit Golf Club Staff (short video pieces)
- Detroit Pride
- Tie the city of Detroit and the Rocket Mortgage Classic through our content
- Photo opportunities around the city for Rocket Mortgage Classic awareness
- Work with the PGA TOUR to get players to explore the city life (restaurants, shops, etc.).
Lead Generation & Follower Acquisition
Focus:
- Continue to drive follower growth of our social accounts to increase the reach of the brand
Content Creation:
- Giveaways
- Ticket, merchandise, and memorabilia giveaways
- Participants will have to follow our social handles to be included in the giveaway pool
- Random drawing for the winners
- Influencers
- Use our influencer partners to drive a new audience to follower our social handles
- Provide followers the opportunity to engage with the influencer at Detroit Golf Club
- Active Commentary
- Be engaged with our current followers by joining their conversations around the RMC
- Concentration around following up with every social comment
- Exclusive Opportunities
- Get fans excited to follow our account and build a community
- Play/ Engage with Pros at Detroit Golf Club
- Player (Tony, Rickie, etc.) meet and greet
- Sports betting special tournaments around majors (prizes could be monetary or signed memorabilia)
Informational
Focus:
- Keep our fans informed with necessary information to create the best experience possible
Content Creation:
- Tickets
- Drive traffic to RMC website to purchase tickets
- Player commitments drive interest and awareness
- Sponsorship
- Handle any sponsorship obligations and integrate their brand in messaging
- Charity
- Boost the awareness of our Changing the Course initiative
- Help increase donations YOY to end the digital divide
- Tell the stories of the people/businesses we are helping through video/photo imagery
- Birdies for Charity
- Event Information
- Everything from parking, ticketing, volunteer sign ups, hospitality opportunities, clear bag policy, etc.
- The story of Detroit Golf Club’s history
- Hole by hole analysis
Real-Time
Focus:
- React to the social media world around us in a relevant and brand appropriate way
Content Creation:
- Reactionary Posts
- Take advantage of our player field when they perform well at majors
- Have a voice around larger sporting events
- Organic Conversations
- Insert our channels into golf conversations and pop culture
- Jump on trends and use memes in a timely fashion
- Detroit Sports Teams
- Be a champion for the other major sports teams in the area
- Red Wings, Tigers, Pistons, Lions
- Other PGA TOUR Events
- Congratulate other PGA TOUR winners
- Share highlights of past champions